Massachusetts Daily Collegian Newspaper
Roles:
Graphics Production Manager (May 2017 - May 2019)
Special Issues Manager (2016 - 2017)
Graphics Assistant (2015 - 2016)
Primary Collaborators:
Amanda Lorenzo, Zahra Fatehi, and Simon Nathans; Devyn Giannetti
and Hayley Johnson; Zachary Polak; Rebecca Duke Wiesenberg; Caroline O'Connor;
Philip Sanzo and Amin Touri; and Serena McMahon.
Duties:
Designed skyboxes and sports story infographics for the collegiate newspaper. Rebranded the newspaper and created special issue cover graphics for the front page. Worked directly with advertising clients to design newspaper advertisements for them. Created social media motion graphics. Managed six designers and instructed them on design software and principles. Made multilingual graphic design content for the Translations department. The Advertising Manager and I wrote an advertising guide, to make buying newspaper advertisements more accessible.
Newspaper Special Issue Covers
A selection of six front cover graphics without any copy added.
Advertisements
Left and Right I created moving and static advertisements for the Massachusetts Daily Collegian.
Center During this time, I teamed up with the Advertising Manager to start an in-house advertising business to increase the advertising revenue.
Massachusetts Daily Collegian Rebranding Guide
Above, Left Together, the Editor in Chief, Managing Editor, Web Production Manager, Business Manager, and I redesigned the Massachusetts Daily Collegian logo. We also updated the website's typography to improve readability.
Above, Right "Your Voice. Your Language. Your Newspaper.," translated into Spanish, Chinese, French, Italian, German, Portuguese, Vietnamese, Russian, and Japanese. A series of posters aimed at recruiting international students for the Translations department.
Selection of Newspaper Skyboxes
Above, Left Column Three skyboxes for the Arts & Living department.
Above, Right Column Three skyboxes for the Sports department.
In my four years at the Massachusetts Daily Collegian, I designed 125 skyboxes for the newspaper.
Additional Graphics
Left When The Massachusetts Daily Collegian decided to transition to digital, I happily made the leap and used a minimalist design approach was suitable for both print and digital mediums.
Right With each Sports department Special Issue, I was tasked with creating infographics for UMass Amherst players and teams.
Maxwell Zaleski © 2021–2025