Duties:
Started at RGG designing Acquisition (ACQ) assets for social media marketing; working cross-functionally between Gilt and Rue La La e-commerce brands. Quickly moved to designing International and Loyalty marketing campaigns, and Gilt City campaigns, Gilt's sister brand. Concurrently, I was entrusted to help two Senior Designers, Product Design, and the Copy team rebrand Gilt's and Rue La La's loyalty programs. By early 2024, I was the main designer for Gilt City and worked on campaigns for external clients like Disney, adidas, and Banana Republic. For RGG’s initiative for more video content, I was a primary motion designer and video editor and reported directly to the Creative Directors. By the end of 2024, I had [A] designed 65 emails for multidepartmental marketing campaigns and [B] created 16 video reels for social media channels, and guidelines for influencers. 

Social Media Motion Graphic Highlights
Above, Left  Asset from the Spring 2023 ACQ Facebook advertising campaign. One of the first ACQ assets to utilize a sliding-scroll image entrance and the first to utilize a color pop to highlight the inset image. 

Above, Right  Instagram reel video for luxury heels. Much of the video edit reinforces the 'Silver Pairs' Copy, with the mirrored pairs of heels and '3'.  

Unedited photo and video credit: Rue Gilt Groupe’s Photography and Styling Department.

Assortment of Acquisition (ACQ) Facebook (FB) Campaign Assets
Gallery Above, Image 1  Gilt's FB campaign imagery with the brand's sleek appearance.

Gallery Above, Image 2  Rue La La's FB campaign assets align with the brand's lived-in appearance. 

Unedited photo credit: Rue Gilt Groupe’s Photography and Styling Department.

Marketing Campaign Highlights
Above, Left  This Gilt Unlimited Unlimited (GUA) loyalty email utilizes a quadrant image reveal animation to create mystery and increase kineticism. 

Above, Right  Text expansion and contraction reinforce the 'Spring Fwd' copy on the International Marketing email.

Unedited photo credit: Rue Gilt Groupe’s Photography and Styling Department.

Loyalty Rebranding
Above  Rue365's animated logo increased the playfulness of the flowery asterisk logomark that was already synonymous with the brand.

Below  An unused animated Gilt Unlimited Annual (GUA) logomark concept indicates the rapidness of the program's service. The concept was nixed, but the accompanying GUA benefit iconography remains. Worked closely with the Product Design team to ensure that the icons were responsive and ADA-compliant. The icons represent Free Shipping, Private Sales, VIP Assistance, Early Access, Gold Status Reward, and Anniversary Credit.

Four-Phased 2022 International Free Shipping, Holiday Campaign
Above  Consistent type treatments unite this International Marketing campaign's emails.  Photography was retouched and the backgrounds were recolored to cool hues and overtly holiday hues for Cyber-related and overtly holiday emails, respectively.

Unedited photo credit: Rue Gilt Groupe’s Photography and Styling Department.

Gilt App 2024 Holiday Update
Above  Teamed up with Product Design to signal the start of the holiday season with an updated app icon (which is enlarged above) and splash screens for iPad and iPhone users.

Three-Phased 2022 Metabolic SMS Marketing Campaign Series
Above  The evolution of a simple text reduction animation that cascades upwards and downwards. Decorative line motifs were added in the subsequent emails to help direct customers' attention to the CTA. The last incarnation of this metabolic styling used animated tracking to boost excitement.

2022 Gilt Unlimited Annual (GUA) Personal Stylist, Holiday Campaign 
Above  A wintry loyalty campaign highlighting one of the GUA benefits, one's very own Personalized Stylist. The campaign's emails used a consistent type treatment and distinct blocks of information to ensure that there was stylistic unity.

Unedited photo credit: Rue Gilt Groupe’s Photography and Styling Department.

Selection of Boutique Assets
Above   Highlights from Boutiques, the Creative subdepartment. Over my tenure at RGG, I designed over 140 boutique graphics for Gilt’s and Rue La La's emails and web storefronts.

Unedited photo credit: Rue Gilt Groupe’s Photography and Styling Department.
Walt Disney World photo credit: ©Disney, ©2024 MARVEL, ©Disney/Pixar, and © & ™ Lucasfilm Ltd.

ACQ Rue La La LiveIntent Graphics
Above  Hero graphics and accompanying banners with distinctly holiday thematic elements and colors.

Unedited photo credit: Rue Gilt Groupe’s Photography and Styling Department.

ACQ Gilt Facebook Advertising Graphics, Summer of 2023
Above  Four graphic options were created for this FB campaign. A split composition treatment was utilized to align with the current stylistic treatment of the Boutique assets on Gilt's email and website.

Unedited photo credit: Rue Gilt Groupe’s Photography and Styling Department.

Branding for the GROW @ RGG Initiative
Above, Left and Right  Ideation for the 2024 GROW @ RGG animation and copy entrance.

Right  The finalized GROW @ RGG animation, uses the '@' to interlock the logotype. Yellow was chosen as the background color to convey sunlight and growth.

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