TEDxAmherst
Role:
Lead Graphic Designer (October 2018 - April 2019)
Primary Collaborators:
Ruby Ramsay, Dhruv Keyal, Erin Alzapiedi, Monica Mazur, Marlie Atlabachew, and Tiffini Vo.
Duties:
Created a series of guidelines to design a brand unique to the Solve for Wh(y) event, while also honoring the existing TEDx branding. Wrote the Marketing Plan for the event and managed the production of the event website. To increase event attendance, there was a marketing campaign on social media and around Amherst, Massachusetts. I designed and wrote the copy for the posters advertising the event. I also designed speaker and team member announcement graphics for social media posts.
Primary Event Graphics
Left The TEDxAmherst, Solve for Wh(y) event logo. What was originally supposed to be a 100-person event, soared in popularity thanks in part to the team's advertising efforts, first becoming a 250-person event, and until it ballooned into a 500-person event.
Right The "y=" motion graphic for the event — created using Cinema 4D and V-Ray.
Advertising Collateral
Above The major design breakthrough came from cheeky copy written for the posters which personified "Ted". This improved relatability and associated the event with being fun, and exciting. I was startled by how this infectious "Ted" identity not only caught on with students but also with professors and parents.
Brand Guidelines, TEDxAmherst
Above The Solve for Wh(y) style aligns with the TEDx general guidelines. The event's color scheme informed the stage design.
Event Space
Above Stage-side view of the auditorium. (Photo Credit © 2019 Rohan Mudgal)
Samples from the TEDxAmherst Marketing Plan
Above An Instagram social media feed prototype.
Below A Snapchat geotag prototype and strategy.
Branded Materials from TEDxAmherst, Solve for Wh(y)
I was responsible for designing posters, social media graphics, admission badges, tote bags, schedules, and wayfinding posters for the day of the event.
Above, Left Tiered event badges were customized for attendees, speakers, volunteers, VIPS, and core team members. (Photo Credit © 2019 Rohan Mudgal)
Above, Right Main auditorium seats with event tote bags. (Photo Credit © 2019 Rohan Mudgal)
Below, Left Peering into the auditorium's vestibule. (Photo Credit © 2019 Rohan Mudgal)
Below, Right An aerial view of the auditorium's interior. (Photo Credit © 2019 Rohan Mudgal)
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